My Experience

I first worked in an agency because I was intensely curious about how things are built - websites, campaigns, newsletters, online games. 

The more complicated and creative, the more interested I became. 

Over a decade later, I went on to producing and delivering online, digital, integrated campaigns, then onto enterprise level solutions for global clients in Sydney but mainly in London. 

A redundancy whilst being pregnant with my first child made me shift across to consultancy. 

Suddenly I was helping global brands get the most out of their Tier 1 agencies and I took it as my responsibility to ensure they were paying a fair price and had the right team in place to deliver world-class campaigns. 

Moving over to Melbourne with my family at the end of 2021 brought another shift in my career. 

Here, I found a need to help independent agencies do their best, get the most from their team, and re-focus again to being the expert in their field. agency business consultant operations