About Me
With nearly two decades of agency experience across Sydney, London, and Melbourne, I've seen firsthand the operational challenges that prevent agencies from reaching their full potential.
My journey working in and with agencies has given me unique insights into what makes agencies thrive.
From the agencies I have worked with, I have consistently identified three critical issues that limits agency growth:
- Lack of clarity
- Lack of transparency
- Insufficient thought given to campaign delivery
It ultimately impacts the value and quality an agency can offer to clients.
In 2021, I founded Jollee Partners with a passionate mission: to help agencies reclaim their expertise and rebuild client trust through operational excellence. Through addressing some challenges such as scope management, enhancing capability build, and streamlining ways of working, I help surface the true value and quality that agencies can deliver, with a dedicated focus on agency profitability and growth.
Oh and I'm not interested in creating complicated reports that gather dust. My focus is on implementing real changes that deliver measurable results—empowering agencies to stand confidently as the experts they truly are.
MY APPROACH
I apply a structured methodology to tackle some of your business’ biggest challenges by following these steps:
- Discover - Understanding your problem statement and identifying opportunities to focus on agency profitability and growth
- Examine - Analyse qualitative and quantitative data
- Optimise - Design a solution that fits your team, culture, technology and way of working
- Systemize - Set up new process frameworks and create tools and templates to empower your team to work better, faster and stronger
- Educate - Guide teams on the change and new process frameworks
- Improve - Periodically revisiting the new solution making adjustments where necessary to maintain sustainable focus on agency profitability and growth